The online shop’s future
The term ‘headless’ comes from IT architecture and indicates that frontend and backend do not strictly belong together anymore but are in fact separated from one another. Back in the day, the visualisation of content and the corresponding data of an online shop were closely linked. In the course of cloud-native development, the two areas are operating in an increasingly separated manner.
It’s precisely this approach that the headless commerce technology pursues, too: front end and back end function independently from one another, communicate with each other via interfaces (API) and can be combined with different headless components. This also means that individual components can easily be swapped or customised.
The requirements of a modern online shop are high! Fast performance, intuitive interfaces and the management of huge amounts of data are just some of the challenges that a modern e-commerce system has to face.
The complexity in the area of online commerce has increased steadily in recent years. The desire for individualisation has similarly increased. Furthermore, a shop owner constantly has to react to market changes, trends and customer requests.
If you want to create an online shop that’s customised to your own needs and covers several different channels, a headless e-commerce system might just be the thing for you. The headless technology also improves the shop performance and user experience (UX).
The modular concept allows for flexible extensions without the need to interfere with the e-commerce’s core every time, which would put the back end’s stability at risk.
With headless e-commerce, the data is sent straight to the front end via the respective interface (API). This means no more data build-up and therefore fewer clients who will stop their buying journey during check-out.
All contents and products are stored in a central place and optimised for the respective end device and channel (apps, social media, marketplace etc.). This makes the expansion to additional sales channels super easy.